Managing subscriptions well is essential for SaaS businesses looking to grow. It keeps customers happy, reduces churn, and drives revenue. But when subscription management isn’t connected to access management, businesses face inefficiencies, delays, and higher support costs. Integrating the two creates a more consistent experience for customers and a more efficient process for service providers.
The limitations of traditional subscription tools
When subscription and access systems aren’t connected, it creates more manual work, delays, and mistakes. This affects service providers and customers alike. Here’s why it matters:
- Manual access updates: When customers renew, cancel, or upgrade their subscriptions, service providers must update access permissions manually. This delays customer access and increases support requests.
- Too many tools: Using separate systems for managing subscriptions and access creates inefficiencies. More admin work, more tools to manage, higher costs, and higher risk of errors.
- Fragmented onboarding: Onboarding becomes disjointed when customers must navigate multiple processes for subscriptions and access. This slows down activation and increases the risk of drop-offs.
- Heavy admin workload: Without self-service options, customers must contact support for every subscription change or access update, increasing support tickets and slowing down response times.
- Higher risk of (manual) errors: Manually syncing or patching systems to link subscription changes to access permissions can lead to incorrect access levels or missed updates, causing delays or customer frustration.
- Scaling pains: As the number of customers grows, managing separate tools becomes increasingly challenging. It requires more time and effort to ensure data accuracy. This can create bottlenecks that limit a provider’s ability to grow smoothly.
A better option for subscription management
Veriam's subscription management feature stands out because its subscription management feature is directly connected to access management, reducing admin work, speeding up onboarding, and delivering a better customer experience.
- All-in-one platform: With Veriam, SaaS providers manage access and subscriptions in one place, saving time, reducing the need for multiple tools and making daily operations simpler.
- Real-time access updates: Changes to subscriptions (like upgrades, renewals, or cancellations) automatically update customer access in real-time. No delays, no manual input, no extra support tickets.
- Easier customer onboarding: Customers can set up subscriptions and access in one smooth process, reducing friction and improving the customer experience.
- Self-service options: Customers can manage their own subscriptions, like upgrades, renewals, and cancellations, without contacting support. This frees up time for higher-impact tasks.
- Fewer errors: By directly connecting subscriptions to access, Veriam reduces manual errors, ensuring customers always have the correct access level.
- Scalability for growth: Veriam scales as businesses grow, making it easy to handle larger user bases, more products, and more subscription plans.
Integrating subscriptions and access benefits everyone
When subscriptions and access management work together, both service providers and end users benefit. For customers, it means quicker access to the services they've paid for. Once a subscription is activated or upgraded, access permissions update instantly, letting users get started without waiting. The process is faster and smoother.
Customers can also manage their own subscriptions through self-service options, handling renewals, upgrades, and cancellations directly. This gives users more control while reducing the load on support teams.
For service providers, it means less admin work, less time spent on setting up, learning and patching different systems together. A simpler process and better customer experience.
A great future for subscription management
The future of subscription management is about being faster and more efficient. For SaaS companies, this means having a system that can grow with their needs. Veriam’s integrated platform does just that—bringing subscription and access management together in one place. Real-time access updates, automation, and self-service options give companies the agility they need to keep up with customer demands.
Veriam is designed to help SaaS providers focus on growth, not admin. With less complexity and fewer manual tasks, service providers can deliver a better experience for their customers while freeing up their teams to tackle more strategic work. It’s a future where growth feels less like a challenge and more like an opportunity.