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Veriam vs. Microsoft

A focused comparison
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Microsoft Entra ID (formerly Azure Active Directory) is a leading enterprise identity and access management (IAM) solution that provides Single Sign-On (SSO), Multi-Factor Authentication (MFA), and identity governance for corporate environments. It is primarily designed to secure Microsoft 365, Azure-based applications, and enterprise IT infrastructures.

However, Microsoft Entra ID is deeply embedded in the Microsoft ecosystem and is optimized for internal workforce IAM rather than external B2B authentication and subscription-based access control. While it is excellent for securing enterprise IT environments, it is not built for business-to-business authentication, flexible authorization models, or integrated billing and subscription management.

This is where Veriam stands out. Veriam is a cloud-native IAM and subscription management solution, specifically designed for B2B authentication, external partner access, and flexible authorization rules. Unlike Microsoft Entra ID, which focuses on workforce security, Veriam enables organizations to securely authenticate B2B users, implement advanced authorization policies, and seamlessly integrate billing for subscription-based access models.

Feature Veriam Microsoft
Integrated IAM & Subscription Management ✅ The only solution that natively integrates access & subscription management ❌ No built-in billing or subscription features
Single Sign-On (SSO) ✅ Enables seamless access to multiple applications with a single identity ✅ Enterprise SSO for Microsoft and third-party apps
Multi-Factor Authentication (MFA) ✅ Supports OTP and biometric-based authentication ✅ Strong MFA capabilities with conditional access
User Lifecycle Management ✅ Optimized for onboarding external B2B users ✅ Robust lifecycle management but focused on internal workforce
Business-to-Consumer (B2C) Authentication ❌ Not supported; tailored for B2B & supply chain integration ✅ Available through Microsoft Entra ID B2C
Policy-Based Authorization ✅ Combines role-based, attribute-based, and resource-based policies ✅ Supports role-based access control (RBAC) and conditional access
Integration Ecosystem ✅ Designed to integrate with Ping Identity and other IAM providers ✅ Deeply integrated into Microsoft services but limited for non-Microsoft ecosystems
Scalability ✅ Architected for linear global scalability, handling millions of users ✅ Enterprise-grade scalability for Microsoft-based IT environments
Self-Hosting ❌ Not supported; fully cloud-based ❌ Fully cloud-based; no self-hosting option
Developer-Friendliness ✅ Simple API integration for IAM, subscription management, invoicing, and payments ❌ Complex Microsoft APIs; primarily suited for Microsoft ecosystem
Compliance & Security ✅ EU-based, adheres to GDPR, pursuing ISO 27001 certification ✅ Enterprise-grade security and compliance (GDPR, ISO 27001, HIPAA)
Pricing ✅ IAM is free; charges only for subscription management ❌ Paid per user and per feature (P1/P2 licensing model)
Ease of Use & Maintenance ✅ Designed for easy integration and minimal maintenance ❌ Requires Microsoft ecosystem expertise and complex configurations
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How Veriam enhances Microsoft

Rather than competing, Veriam complements Microsoft Entra ID by adding B2B identity, external user management, and subscription billing capabilities. Organizations using Microsoft Entra ID for workforce authentication can integrate Veriam to:

  • Extend authentication to B2B partners, suppliers, and enterprise customers without requiring Microsoft accounts.

  • Seamlessly integrate subscription management, payments, and invoicing into authentication workflows.

  • Leverage a simplified policy-based authorization model that combines role-based, attribute-based, and resource-based access control.

By integrating with Microsoft Entra ID, Veriam enables businesses to extend their IAM capabilities beyond workforce security into B2B identity and monetization.

Final thoughts

If your company uses Microsoft Entra ID for workforce authentication but needs B2B identity management, external authorization, and subscription-based monetization, Veriam is the ideal complement. It bridges the gap between corporate IAM and full-scale B2B IAM with built-in billing and subscription control.

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